Advice from Alessandro and Giorgia

The founders’ voice · myLove

Advice from
Alessandro and Giorgia.

Our experience.
Your beauty ritual.

Alessandro and Giorgia, founders of myLove and AG Parrucchieri Alassio, bring over thirty years of experience in beauty, image and entertainment. A journey combining everyday salon work with preparing the image of artists and personalities in music, television and film.

Their experience includes hair styling, professional make-up and special-effects make-up for the set: from preparing performers and developing characters to maintaining visual continuity during filming. Attention to detail, aesthetic sensitivity and listening connect backstage work with every client relationship.

This wealth of expertise gave rise to myLove: a philosophy that combines quality, research, elegance and care for the individual. Here Alessandro and Giorgia share their knowledge to help you understand your hair, choose confidently and take professional beauty beyond the salon.

Alessandro & GiorgiamyLove founders · AG Parrucchieri Alassio

01 · Reconstruction

Where do you begin?

Fine or thick, natural or treated: understanding your hair comes before choosing a product.

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Tell us your story. Colour, bleaching and styling habits help your professional assess the right journey.
Understand the different roles. K-WALL works on the cuticle; Deep Reconstructor is a strengthening reconstruction treatment for very fine and fine hair.
Agree on maintenance. Salon treatment and home care should be chosen together, with directions suited to your hair.

Explore reconstruction ↓

02 · Scalp care

Listen to your needs.

Cleansing, purification and comfort have different roles. The choice starts with your scalp’s characteristics.

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Start with cleansing. Bain Détoxifiant is the purifying shampoo for scalps with dandruff and oily scalps and hair.
Consider the next step. Serum Détoxifiant is a purifying serum; Dermo Soother is a fluid for a soothing, refreshing sensation. They are not interchangeable.
Choose frequency with us. Follow packaging instructions and ask us how to build your routine. If discomfort persists, consult a dermatologist.

Explore the balance ritual ↓

03 · Freshness

One gesture, your scent.

Fresh Touch combines an odour-absorbing gesture with a fragrance that feels like you.

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Understand its role. Fresh Touch Deo targets unwanted odours on hair and scalp and does not replace cleansing.
Explore the essences. Oriental, Amber, Sensual and Floral: four choices to discover in the Fresh Touch selection.
Ask us how to pair them. For directions on Deo and essences, follow the packaging and our advice.

Choose your freshness ↓

Would you like a personal starting point? Find your myLove ritual ↗