From the salon.
With passion.

Behind myLove are Alessandro and Giorgia: brand founders and professionals with over thirty years of experience in beauty, image and entertainment.

From the Alassio salon to backstage, their work includes preparing the image of artists and performers, hair styling, professional make-up and special-effects make-up for film and television. Different experiences united by attention to detail and an ability to bring out each person’s individuality.

AG Parrucchieri Alassio is where this vision takes shape every day: listening, personalised advice and connection. This is where myLove began, taking professional beauty beyond the salon through quality, research and elegance.